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Insightful copywriting.

Here are a few examples of what happens when I put
my pen to work.

Altered Reality Game Launch (Press Release and Web Copy)

The Task…

Kingpin Bowling Chermside celebrated the launch of altered reality gaming – an Australian first. They needed a clearly written press release with an eye-catching heading to send out. They also needed some fresh web copy to intrigue gamers and get people in to try out the new game.

The Outcome…

A killer press release detailing all the crucial information about the game, and some succinct web copy that tempts and excites.

The enemies might be virtual, but the battle is real.

View full press release in PDF here.
Check out the associated web copy here.

View full letter in PDF here.

Marvelle Photography Letter of Introduction

The Task…

Marvelle are a Melbourne based full-service specialist marketing agency.

They needed to replace their bland introductory letters with something as impactful and professional as their photography. Something that outlined their services and tempted clients to switch from other providers.

The Outcome…

An instantly engaging letter with plenty of character and conviction, including a brief outline of services demonstrating how Marvelle goes above and beyond other agencies.

Sansone (Short Film Fundraiser)

The Task…

Sayuri and Chiara had an award-winning screenplay and a desire to use the film as a vehicle to do good. They needed the scripts for the film and fundraiser video edited for accuracy and flow, as well as some compelling copy for their fundraiser page.
The copy needed to clearly break down the expenses of the film and explain the link between the film and the charity. It also had to give away just enough of the plot to pique interest, and tap into readers’ emotions to convince them to donate.

The Outcome…

Over US$10 000 raised, and the film has moved into production!

View full fundraiser page in PDF here.

View full letter in PDF here.

Membership Sales eDM Mockup

The Task…

The client was selling an online program targeting women 45-64 years old. The email would have gone out to their existing database. They understand the issue but haven’t signed up to the program. They don’t see what value they’d get that they don’t already get from the website, socials, and regular newsletters.

The Outcome…

A long-form sales letter that addresses the main and underlying pain points of the target audience, as well pre-empts objections. It’s easy to read, engaging, and sells without feeling too pushy.

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