You do,
I write,
They remember.
A creative copywriter with a curious mind backed up by a degree in psychology.
You do, I write, They remember.
A creative copywriter with a curious mind backed up by a degree in psychology.
Can’t see the woods for the trees?
There’s your list for today, for this week, for the month. The things you’ve done, the things you’re doing, the things you still need to do.
Don’t worry though. I’m here ready to wield my whipper snipper through that dense undergrowth.
Let’s find that glowing, green idea. The root, the reason, the seed. Let’s help it grow.

KonMari Your Workflow
This blog came to me in a dream. Well, sort-of a dream. There I was, curled up on the couch in my airy co-working space in Surry Hills.

A Day In The Life of a Creative Told Through Document Names and Coffee Orders
It started out as a joke on LinkedIn. John Espirian had posted something about best practice naming conventions, and I joined in with a joke about how I learned my lesson back in my uni days when i submitted 'Psych-Essay-Final-Final.doc' instead of...

Being Shy In Nigeria (And how that relates to copywriting)…
If a tree falls in the middle of the woods and nobody hears it, does it still make a sound? When it comes to your business, the answer is It doesn't matter. ----------------------- Picture this. You're in a room full of people you don't know. Sitting on a couch,...
Brands I've Worked with






